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The Norton

Rick McCrank’s fourth éS pro model skate shoe.


2007 Year in Review:

Longtime éS filmer Scuba Steve becomes the official éS Team Manager and promptly scores his very own colorway of the Accel.

Yeah ScubaYeah, Scuba!

2007 éS team2007 éS team

éS amateurs Bobby Worrest, Raymond Molinar and Silas Baxter-Neal turn pro.

Silas Baxter-Neal, long back 50Silas Baxter-Neal, a very long back 5-0 on a really round rail.

Bobby Worrest's pro debutBobby Worrest is now pro! Switch back lip.

Silas wastes no time earning a stack of coverage throughout the year, including Skateboarder, Thrasher and TransWorld Skateboarding's 2008 Buyer's Guide interviews--not to mention a TWS cover. Rodrigo Tx. and Raymond Molinar each get The Skateboard Mag interview treatment, while Rick McCrank graces the cover of Color for the second time.

Rick McCrank looks quite dapper on his second Color cover.Rick McCrank looks quite dapper on his second Color cover.

Rodrigo TxRodrigo Tx. makes his peace with a lonely picnic table in a magical land called Photoshop.

Justin EldridgeJustin Eldridge, éS Apparel advocate.

The éS team tours their asses off, embarking on the Don't Mess With éS! filming trip through Texas and another untitled jaunt through Hawaii; followed by their 757 Tour through New York, New Jersey, Pennsylvania and Maryland; and the éS a la Carte Europe Tour through Germany, Italy, the United Kingdom and Poland.

Take éS to Your Spots!Take éS to Your Spots!

The team also takes time out during their busy travels to visit Take éS to Your Spots! contest winners Dany Rodney Mendoza shows éS his spots in Peru and Lukasz Winter in Poland.

éSpecial! Trailer.

éS debuts their long-awaited second video, a full-length promo called éSpecial, right after the éS Game of SKATE 2007 World Championships at the Action Sports Retailer trade show.

éS takes the third annual GvR contest by storm, as Rick McCrank and éS flow rider Luan di Oliveira lead the Regular team to victory, Rick is crowned Regular MVP, and Nyjah Huston is named second MVP of the Goofies. Nyjah follows it up with a character in the brand-new Tony Hawk’s Proving Ground video game.

éS offers three limited-edition collaborations: Rick McCrank's Norton + Girl and Avers + Girl shoes and Justin Eldridge’s Theory Mid Chocolate shoe.

Rick McCrank's Norton + Girl and AversRick McCrank's Avers Girl collab.

Justin Eldridge’s Theory Mid Chocolate colabJustin Eldridge's Theory Mid Chocolate collab.

éS offers four limited-edition collections, including the Rooftop Garden Collection, featuring scuffed-up suede and leathers with silky, flowery linings; the Woodland Collection, featuring nice tan garment leathers and brown full-grain leathers; the butterfly-inspired Monarch Collection; and the warm sherpa lining and water-resistant Climate Control Collection.

Danny GarciaDanny Garcia shows off his first-ever éS pro model shoe, the Garcia.

Danny Garcia back tails an embarrassingly bright red ledge in Peru.Danny Garcia back tails an embarrassingly bright red ledge in Peru.

éSpecial Video Parts

Justin Eldridge - éSpecial.

Cale Nuske - éSpecial.

Rodrigo TX. - éSpecial.

Rick McCrank - éSpecial.

PJ Ladd - éSpecial.

Silas Baxter-Neal - éSpecial.

2007 Product
2007 Headlines
  • China successfully tests a ground-based ballistic missile capable of destroying satellites in orbit, drawing criticisms from other countries.
  • The Mooninite Scare occurs in Boston when devices used in a guerrilla marketing campaign for the animated television series Aqua Teen Hunger Force are mistaken for explosive devices.
  • Talk show host Don Imus is fired by CBS for making controversial comments about the Rutgers women's basketball team.
  • Thirty-two people are killed in the Virginia Tech Massacre in Blacksburg, Virginia.
  • Four people are charged with a terror plot to blow up JFK International Airport in New York.
  • After 35 years, Bob Barker hosts his last episode of the TV game show The Price is Right.
  • Apple's new iPhone is released in the United States.
  • U.S. Vice President Dick Cheney serves as Acting President for two-and-a-half hours, while President George W. Bush undergoes a colonoscopy procedure.
  • The final novel in J.K. Rowling's bestselling Harry Potter series, Harry Potter and the Deathly Hallows, is released, selling over eight million copies in the first 24 hours.
  • The Crandall Canyon Mine in Emery County, Utah collapses, killing six miners.
  • The Myanmar military cracks down on weeks-long anti-government protests. Buddhist monks are arrested and Internet access is cut from the public.
  • Wildfires in Southern California result in the evacuation of more than 1,000,000 people and destroy over 1,600 homes and businesses.
  • The Writers Guild of America goes on strike.
  • Nineteen-year-old Robert A. Hawkins shoots eight people dead and injures five at the Westroads Mall in Omaha, Nebraska, then commits suicide.
  • Led Zeppelin reunites in London, England for the first time since 1980.
  • An escaped tiger at the San Francisco Zoo kills one person and injures two others.
2007 Ad archive
New shoes: 2007

The éS Spring line adds Rick McCrank’s fourth éS pro model skate shoe, the Norton; Danny Garcia's first-ever, the Danny Garcia and Danny Garcia Hi; plus the Arklow, the Ashford, the Jasper and the Prequel. The Fall line adds Rodrigo Tx.'s third éS shoe, a designed-by model called the Cassette and the Cassette Mid; plus the Inlet and the Scale, the world's lightest technical skate shoe. The Holiday line adds Rick’s fifth éS pro model, the Avers; plus a high-tech version of the Accel called the Accel TT.

« A Time of Change 2006 -