1998 Year in Review:
Kerry Getz, Rick McCrank and Brandon Turner join the éS team. Getz is synonymous with Love Park, McCrank is the greatest street skater to come out of the Vancouver, BC area in over a decade, and Turner is a cornerstone of the Shorty's empire that dominates the board market for over two years.
Bob Burnquist blurs the boundaries with a switch tail grab to fakie.
éS Footwear’s own Independent Anti-Hero.
Bob Burnquist’s Anti-Hero part, 1998.
After producing a constant stream of photos and a banging part in Shorty's Fulfill the Dream, Chad Muska is thrust into the limelight of the skateboarding world. He earns TransWorld's Best Video Part of 1998, and, in the years to come, cements his spot among the elite.
Chad Muska, Venice Beach, 1998.
Chad Muska’s, Shorty's Fulfill the Dream, 1998.
Chad Muska pushes a crooked grind clear across a big ol’ ledge.
A change in skateboarding footwear was approaching, and leading the way was the debut of Koston's second pro model shoe. With innovation already being synonymous with his skateboarding, the Koston 2 was the first skate shoe to include an EVA midsole cushion. Heel bruised fans rejoiced.
Presenting the Koston 2, November 1998.
1998 also produces Ronnie Creager's first pro shoe, The Creager.
1998 Product
1998 Headlines
- Smoking is banned in all California bars and restaurants.
- President Bill Clinton denies he had "sexual relations" with former White House intern Monica Lewinsky.
- Data sent from the Galileo probe indicates that Jupiter 's moon Europa has a liquid ocean under a thick crust of ice.
- The FDA approves Viagra for use as a treatment for male impotence. Your email inbox will never be quite the same.
- Google is founded.
- Exxon announces a $73.7 billion deal to buy Mobil, thus creating Exxon-Mobil, the largest corporation on planet Earth.
1998 Ad archive
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Ronnie Creager, January 1998
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Tom Penny, February 1998
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Paul Sharpe, March 1998
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Bob Burnquist, April 1998
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Chad Muska, May 1998
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Eric Koston, June 1998
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Rick McCrank, July 1998
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The Creager, August 1998
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Tom Penny, September 1998
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The Koston 2, October 1998
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Presenting the Koston 2, November 1998
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Chad Muska, December 1998
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Rick McCrank 1998