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Justin Eldridge & Cale Nuske!

The Penny

Tom Penny's first pro model skate shoe.


2003 Year in Review:

Justin Eldridge and Cale Nuske join the éS team. Justin's amazing pop and switch skating abilities blow minds far and wide, while Cale's hard-charging skills on a board make him known as the Thunder from Down Under.

Justin Eldridge joins éSJustin Eldridge joins éS.

Cale Nuske nollie front boards a shiny, well-supported rail.Cale Nuske nollie front boards a shiny, well-supported rail.

The entire éS team embarks on a well-received Scandinavia Tour, including stops packed with screaming kids in France, Denmark, Norway, Sweden and Finland.

Arto Saari at home touring ScandinaviaArto Saari at home touring Scandinavia.

éS team Scandinavia TouréS team, Scandinavia Tour.

P.J. kickflip shifty on tour in ScandinaviaP.J. kickflip shifty on tour in Scandinavia.

Eric Koston, Rick McCrank, Paul Rodriguez, P.J. Ladd and Alexis Sablone embark on the first-ever Thrasher King of the Road Tour, the contest-like trip in which four skate company teams travel from the East Coast to San Francisco, completing special assignments along the way to accumulate points for 1st place.

éS Footwear introduces the first-ever official éS Game of SKATE at the Action Sports Retailer trade show in Long Beach, California. Appropriately, éS team riders Eric Koston and Paul Rodriguez battle it out for the top spot, and P-Rod happily takes home the $10,000 1st place prize.

Paul Rodriguez receives his $10,000 check for 1st place at éS Game of SKATE.Paul Rodriguez receives his $10,000 check for 1st place at éS Game of SKATE.

Eric Koston wins the X Games Global Challenge in San Antonio, Texas, as well as the X Games IX Street event in Los Angeles (good thing, since his image was plastered all over the city on X Games IX billboards), and scores a 21-page "Koston: Box Set" video history article in TransWorld Skateboarding.

Koston always crushes it: nollie back noseblunt.Bigger please!

P.J. Ladd begins to rack up some long overdue coverage via interviews in Slap and TransWorld Skateboarding.

P.J. LaddP.J. Ladd.

2003 brought with it Tom Penny's and Rodrigo Teixeira's first-ever pro model shoes.

The Penny, Tom Penny's first pro shoeTom Penny's first-ever pro model shoe, the Penny.

Tom Penny kickflip shifty Besos Barcelona, SpainTom Penny kickflip shifty Besos Barcelona, Spain.

Rodrigo Teixeira's first-ever pro model shoe, the Rodrigo TxRodrigo Teixeira's first-ever pro model shoe, the Rodrigo Tx.

Rodrigo Teixeira switch backtailRodrigo Tx. fearlessly switch back tails into the dark.

Mikey Taylor and Paul Rodriguez continue to amaze as they stack up large amounts of footage for their parts in TransWorld's 2004 video, In Bloom.

Mike Taylor front febleMikey Taylor front feebs a seriously casual rail.

éS Footwear opens a top-secret, state-of-the-art training facility in Orange County, California, consisting of nothing but flat bars and manual pads made out of pallets and other random scrap wood.

éS Proves That it is Still Possible to Enjoy Skateboarding

Koston enjoys skateboardingKoston enjoys skateboarding.

Rick enjoys skateboardingRick enjoys skateboarding.

Mikey enjoys skateboardingMikey enjoys skateboarding. Mike Taylor enjoys skateboarding

Young P-Rod enjoys skateboardingYoung P-Rod enjoys skateboarding.

2003 Product
2003 Headlines
  • The new United States Department of Homeland Security officially begins operation.
  • The Space Shuttle Columbia disintegrates over Texas upon re-entry, killing all seven astronauts onboard.
  • More than 10 million people protest the Iraq War in over 600 cities worldwide, the largest war protest to take place before the war occurred.
  • The Iraq War: Land troops from the United States, the United Kingdom, Australia and Poland invade Iraq.
  • The birth of Dewey, the first cloned deer, occurs at Texas A&M University.
  • Martha Stewart and her broker are indicted for using privileged investment information and then obstructing a federal investigation.
  • The largest hailstone ever recorded falls in Aurora, Nebraska.
  • A roller coaster accident at Disneyland injures 10 and kills one.
  • California voters recall Governor Gray Davis from office and elect Arnold Schwarzenegger to succeed him.
  • The Concorde makes its last commercial flight, bringing the era of supersonic travel to a close, at least for the time being.
  • Former President of Iraq, Saddam Hussein, is captured in Tikrit by the U.S. 4th Infantry Division.
2003 Ad archive
New shoes: 2003

The éS Spring line adds Eric Koston's fifth pro model skate shoe, the K5, plus the Cicero, the Central, the Crown, the Derby, the Lenox and the Port.

The Fall line adds Tom Penny's first-ever pro model skate shoe, the Penny, as well as the Breaker, the Contract and the Rover. The Holiday line adds Rodrigo Tx.'s first-ever pro model skate shoe, the Rodrigo Tx., plus the Accel Plus (featuring a hook and loop strap), the Breaker 2 and the the Breaker 2 Mid. Eric Koston's first pro model skate shoe, the Koston, is updated with a new technological breakthrough known as the System G2™ cushioning system and renamed the EK-01.

« P.J. Ladd & Mike Taylor! 2002 -